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Recruits file into a recruiting office. Treaty Lodge, Hounslow, the HQ of the 8th Battalion, Middlesex Regiment, September 1917. © IWM.

In 1917 George Elliott Dodds, a writer and editor at the Department of Information, suggested publishing a series of photographically illustrated booklets showing various war activities on the Home Front. After three years of war, the potential propaganda value of such publications for combating war weariness and maintaining domestic morale was recognised. However, the Department of Information lacked the resources required to deliver such an ambitious project, relying at the time on commercial picture agencies to supply all the photographs it required.

Consequently, in June 1917 Ivor Nicholson, in charge of Pictorial Propaganda, wrote to the Treasury for permission to employ a full time photographer, arguing that in order to deliver Dodds’ scheme there had to be a photographer permanently attached to his department. Nicholson already had someone in mind for the post. He added: ‘For some time since I have been here, I have been in touch with Mr. Horace W. Nicholls, an expert photographer…I am confident that this gentleman is fully qualified to act as our own photographer.’ The Treasury agreed to Nicholson’s request and in early August Horace Nicholls took up his appointment.

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