Imperial War Museum Image of Social Interpretation Blog title

A 'Basic Wireless' manual, belonging to SOE agent Mme Cormeau from wireless training.

One of the problems with R&D digital lifecycles and museum exhibition lifecycles is that they are completely different. The pace of technology change is misaligned with the fiscal, creation, development and installation cycles of museums.

In a climate in which new technology platforms emerge on a weekly basis, there is a dramatic mismatch between the cycle of technology and the long planning cycles that exist for most museums exhibitions.  Social Interpretation is no exception.  We came in very late to the build of the Family in Wartime exhibition, and it’s fantastic that we could incorporate SI into the exhibition.  It looks really good with the time and resource we had available. But it does mean due to this lack of time and resources that a few issues are now cropping up.

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While this blog has been keeping you up to date on project development and how social interpretation fits into A Family in Wartime exhibition, we haven’t given you much info on how the project feeds in to the wider marketing campaign for the exhibition.

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A comment was just added on to our Social Interpretation kiosk, against the Gravy Browning box in the A Family in Wartime exhibition.

In answer to the prompt:

How important is it for you to be fashionable during a time of shortages and cutbacks?  During the Second World War there were many shortages, including clothes and make-up Women needed to be very inventive in finding alternatives to remain in fashion. Along with other ‘Make Do and Mend’ ideas, women used gravy powder to stain their legs to look as though they were wearing stockings.

 The comment reads:

“I think it’s a waste of gravy. And you could have dogs around your legs licking.”

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The Crusader by Gerry Judah at Imperial War Museum North

It’s always nice to get back to the north. And it’s always nice to visit the IWM North. We went for our SI team meeting this week. Primarily to sort out the rolling out of SI kiosks and QR codes in to the radically different spaces up there. We get the chance to install bigger comment screens and hopefully bigger QR codes too. Size does matter.

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It has been relatively quiet, project-wise for the past 2 weeks. Tom has left IWM and the new project leader, Carolyn (Head of New Media at IWM) and project partner Claire have been at Museums and the Web in America. The back end boys, KI and Gooii have been coding back and forth in the north. At the museum myself and Wendy (Digital Projects Manager at IWM) have been picking up snagging issues on the SI kiosks in the A Family in Wartime exhibition.

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So. The Social Interpretation. She goes live today. The first bit anyway. 6 kiosks for visitors to comment on 6 objects. And 8 QR Codes that resolve to shiny new IWM mobile web pages, for the associated objects. It has taken an inordinate amount of time and effort to get this far. But then exhibition things are never straightforward, seamless, unproblematic or, even, easy.

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Please note: The author usually writes technical documentation. Recent documents have been described as “tedious” and “utterly boring”. In the spirit of blogging I have tried to enliven this with all the wit and charm of a serialised JSON array.

What are the mobile apps?
The SICE Mobile apps (iOS and Android) are being developed by Gooii in Nottingham. The apps are designed to provide access to object information from the IWM database and allow users to comment, collect and share those objects.

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Communication Equipment, S-Phone Type WS 13/Mark 1V, British

Do you know what? Museum mobile app development is hard sometimes.  That is what today has taught me.  Quite a lot of today was taken up with draining discussions about what the primary aim of the Social Interpretation mobile app should be.  Is it a closed in gallery app for commenting?  Should it highlight sharing? Should it focus on collected objects? How/should the app interface with Online?  Just because it has the technical functionality does that mean we should actually implement it? How do you design for all eventualities?

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This week I have been undertaking some visitor behaviour mapping in the main exhibition space up at IWM North. I had reservations about how well I would be able to complete visitor behaviour mapping as the space is intentionally confrontational, with a want of making visitors feel ill at ease. You get lost easily, and are never quite sure where the exit is, or if you have come from the right or the left. There is a chronology, but it isn’t easy to follow, and visitors do get lost and distracted. The museum is really one wonkily-shaped large central dimly lit room with small ‘silos’ focusing on particular themes.   So it was fascinating to see how visitors interact with the space, what behaviours they display, and which objects interest them the most.

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Men of a Territorial Army Anti-Aircraft Battery training on a 3 inch anti-aircraft gun, aircraft height finder and predictor in their drill hall.

I was really very interested to read this post on the success of going mobile in museums lying in the hands of Visitor Services departments.  The usual museum visitor neither knows nor cares about the machinations and politications of getting a project like Social Interpretation off the ground. They don’t much care about budgets, stakeholders, design sign-offs, advisory committees, and mobile phone icon debates. Or any of that stuff. They care, or they remember, their experience in the museum – of which mobile is going to become a more and more common part.

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