Imperial War Museum Image of Social Interpretation Blog title

Planning with multicolured post-it notes (and cakes)

One of the key aims of the Social Interpretation project is to create a system using social media models which encourages people to respond to IWM’s themes and collections through several forms of digital interaction and participation both in the gallery, via mobile and online. But in order to do this, we need to know what potential users, require, expect and actually want to use. This is where UCL Centre for Digital Humanities (UCLDH) comes in.

UCLDH will be focusing on front-end, formative and summative evaluation as well as user-insight using user centred design methods. User-centered design (UCD) focuses on users through the planning, design and development of a product or system.  It puts users at the centre, ideally where users should always be.  Right from the beginning of the project we have explicitly and actively included users in the development process of the project. We will be looking closely at the needs and activities of potential users so that they can inform the process of designing a new Social Interpretation system and three interfaces.

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Squander Bug rifle target

Squander Bug (a cartoon character to persuade people to avoid waste) air rifle target, 1940s

Hello and welcome to the Social Interpretation blog.

Over the next year, the Social Intpretation team will be regularly posting our progress, experiences, success and, critically, failures in trying to integrate social media models into museums’ outputs. We hope that this will prove an invaluable resource for others planning on developing and integrating the types of technology we’re investigating. However, I’ve obviously not explained what we’re actually up to yet. That’s what the rest of this post is really about.

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