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This week I have been undertaking some visitor behaviour mapping in the main exhibition space up at IWM North. I had reservations about how well I would be able to complete visitor behaviour mapping as the space is intentionally confrontational, with a want of making visitors feel ill at ease. You get lost easily, and are never quite sure where the exit is, or if you have come from the right or the left. There is a chronology, but it isn’t easy to follow, and visitors do get lost and distracted. The museum is really one wonkily-shaped large central dimly lit room with small ‘silos’ focusing on particular themes.   So it was fascinating to see how visitors interact with the space, what behaviours they display, and which objects interest them the most.

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