Fashion on the Ration: 1940s Street Style

One of IWM’s recently-acquired garments, displayed for the first time in Fashion on the Ration. This mustard wool Utility coat made by Alexon is an example of wartime design at its best, featuring simple lines and minimal trimmings.

IWM London’s headline exhibition for the spring and summer, Fashion on the Ration: 1940s Street Style, explores how the war impacted upon an intensely personal aspect of life on the home front during the Second World War.  What did people wear and how did this shape their sense of identity? How was fashion constrained by war? How did men, women and children cope with the demands and deprivations of shortages and austerity?

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